Advertise With Us!

While the fictional "WKRP in Cincinnati" ran commercials for "Red Wigglers, the Cadillac of Worms" and "Ferryman Funeral Homes," Raleigh's WKRP is licensed as a non-commercial station, a designation which places certain restrictions on our capabilities in promoting your business or brand. But while some would consider those restrictions as hindrances? We see them as distinct advantages to those businesses who support the station.

For example, WKRP doesn't air traditional "commercials." Instead, we air "underwriting announcements," providing on-air recognition that identifies your business or brand as a sponsor of our programming. Instead of positioning your business as one trying to sell a product or service, our approach is to portray it as a sponsor of our programming... and of the community at large.

OUR ADVANTAGES

#1 - EXCLUSIVITY - Unlike stations which run commercials in blocks of anywhere from 3 to 6 minutes in duration and air as many as ten different sponsor messages? At "The Mighty Fine 101 Nine," the break your message airs during will be the only one during a particular break. Your message gets exclusive coverage.

#2 - BREVITY - It's a simple truth that radio sales representatives wish weren't real: the vast majority of radio audiences have trained themselves to reflexively change stations immediately upon the start of a commercial break. If you're the first advertiser in that particular "spot set?" You have around 14.2 seconds, at most, to get your message across. If your ad is anything other than first in the order of those being aired during a break? Your message isn't second, third or last - it's lost.

With Raleigh's WKRP we combat this two ways: exclusivity (as discussed above) and brevity. Our underwriting messages are crafted to be delivered within :10 to :15 - getting our audience back to the music, often before they even realize the message has been delivered to them.

#3 - COST - From before we received the construction permit to build Raleigh's WKRP, Oak City Media planned its operations meticulously, so as to operate with as little "overhead" as possible. We've no fancy offices, no full-time paid sales staff, or even compensated staff of any type for that matter. Our largest expenses? Equipment purchases and covering the licensing costs associated with airing our programming. Profit isn't our motive here - survival is.

OUR LIMITATION

Just as with the prospective advantages of having your message aired on Raleigh's WKRP? There are certain limitations imposed upon us by FCC regulations, and we feel it only fair to point the chief one among them out:

CALLS TO ACTION - FCC regulations prohibit us from using certain words commonly used in commercial advertising. "Calls to action" such as "buy," "call us" and "visit." Pricing information, customer inducements, or "comparative, qualitative or promotional language."

But if you're investing in airtime on WKRP? Your goal isn't to give immediate sales a boost - your goal is to expose your brand to our audience in a way that positions you not as the seller of a product or service, but rather as a benefactor - to community radio, and the community as a whole.

WHAT DOES IT COST?

With "The Mighty Fine 101 Nine," we have different capabilities and a different reach from traditional radio stations, both commercial and non-commercial. We also have a much different operating environment - one that allows us to get word out about your business or brand for far less than what most stations in the Raleigh market demand.

Click here to contact us and let's see how underwriting programming on WKRP can fit into both your advertising and community relations profiles!